Zeno reveals Wamo app win

Zeno has won a new contract with mobile app Wamo.

The agency will take charge of the company's social media and communications strategy in the UK. 

Zeno's brief sees it tasked with launching the Wamo brand in the country and increasing the number of users. It will also be responsible for attracting brand partners that will be used to reward the app's users. 

Wamo works by giving people the option to take photos of items they are interested in buying, such as clothing and jewellery, and share them with friends. They will then have the option to win these items by successfully completing a challenge.

The app is backed by product hub I-Technology Ventures and Zeno's director of consumer Katie Taylor will lead the account, Gorkana reports. The London-based agency has a number of high-profile clients including the likes of AstraZeneca, Pizza Hut, KIA and Dreamworks.