Zeno to promote conception aid for Ceuta Healthcare

Zeno has won a contract with Ceuta Healthcare that will see the agency help to promote the launch of a new conception aid.

Ceuta Healthcare's product The Stork is drug-free supported conception aid that will help couples to conceive naturally in the comfort of their own homes. It represents the first product of its kind to be launched in the UK, reports Gorkana.

The account will be led by Rachel Vrettos, UK director of healthcare at Zeno, who will report to Ceuta Healthcare's senior marketing manager Lindsey Tier and project manager Elie Dobson.

Zeno was awarded the brief after demonstrating its creativity and passion during the pitch process and impressing the client with its strong understanding of the business.

Ms Vrettos said: "This is the first time that there will be a solution that bridges the gap between natural intercourse and the more medical, in-clinic treatments currently available in the UK."

Zeno has experience of working with a wide variety of healthcare sector clients, including AstraZeneca, Welch Allyn and Bausch and Lomb.