Lewis PR acquires UK digital marketing firm Purestone

Lewis PR has agreed to purchase Purestone, a London-based digital marketing specialist, in an all-cash transaction.

The takeover will see Purestone continue to operate independently, benefiting from an expanded global reach as a part of Lewis Pulse. Meanwhile, Lewis PR will be able to greatly expand its worldwide digital marketing and production capabilities as a result of the transaction.

Specifically, the move quadruples the size of the agency's London-based digital team, while expanding its skillset to include e-commerce, email, mobile and app development, as well as augmenting its social, SEO and web production offering.

Purestone's team can boast experience of working with clients such as Adidas, Asos, UK Mail, PayPal, Freshfields, Royal Bank of Scotland and Towers Watson.

Chris Lewis, chief executive officer of Lewis PR, said: "As an independent we have the ability to act quickly. We invest in expanding our skillsets to satisfy client demand. This acquisition is another step in that direction."

Earlier this year, Lewis PR was ranked as the seventh largest independent PR firm worldwide, according to a report from industry publication O'Dwyer's.