Brands2Life chosen as PR agency partner of Intuit

Brands2Life has been selected as the retained PR, social media and digital agency of business software company Intuit in the UK.

The technology firm, which describes itself as the largest provider of back office software to small businesses in the world, has handed Brands2Life the account following a competitive pitch, reports PRWeek.

Edelman and Lewis PR are also understood to have been involved in the pitching process for the 300,000 pound account, though incumbent Seven Hills decided against repitching.

Following the win, Brands2Life will launch a campaign aimed at positioning Intuit's QuickBooks Online product as the cloud accounting software of choice for UK small businesses and accountants.

The agency will report to Intuit's marketing director David Walsh, with the ultimate goal of improving the client's brand awareness and market share in the UK.

This comes after Brands2Life was chosen as technology consultancy of the year at the 2014 Sabre Awards for Europe, the Middle East and Africa earlier this month, as selected by industry publication the Holmes Report.