Frank wins consumer PR brief with Chemistdirect.co.uk

Frank has been selected as the new consumer PR partner of Chemistdirect.co.uk, which has recently undergone a multimillion-pound rebranding.

The site, which is the UK's largest online healthcare and pharmacy business, has tasked Frank with raising its profile among its core audience of men and mothers. It will support all parts of its operations, including its pharmacy, over-the-counter, pet and health and beauty divisions.

Chemistdirect.co.uk is striving to command a larger share of the £35 billion UK health and beauty market, gaining greater prominence over its high street chemist rivals and internet competitors.

The firm has a number of influential investors, including Skype co-founder Niklas Zennstrom.

Graham Goodkind, Frank PR chief executive officer and co-founder, said: "We've developed a host of campaigns to roll out of the coming months which will build and cement their position in the UK market."

The agency already serves a wide variety of high-profile clients, including Volkswagen, Warner Bros, Disney, Chrysler, MasterCard, BlackBerry and BBC Children in Need.