PHA Media wins PR brief for Jeans for Genes 2014

PHA Media has been handed a contract to run PR for the annual Jeans for Genes fundraising campaign, which takes place on September 19th 2014.

The agency won the brief with charity group Genetic Disorders UK following a competitive pitch and will be tasked with organising a number of activities, including a case study and feature placement, plus celebrity ambassador interviews.

It will also use product placement of a specially designed charity T-shirt, management of media partnerships, promotion of brand partnerships and event management and a campaign launch party to raise awareness of the initiative.

Celebrities confirmed to support this year's campaign include Coleen Rooney, Katie Price, Fabrice Muamba, Sam Faiers, Ferne McCann, Louise Thompson and Caggie Dunlop.

Shelley Frosdick, director of PR at PHA, said: "We are looking forward to achieving high consumer and media awareness and seeing more people than ever signing up to wear their jeans on September 19th."

The company has experience of working with several healthcare sector clients, including Karidis Clinics, Breakthrough Breast Cancer and Streamline Surgical.