Packer Forbes and Emotive announce new healthcare comms alliance

Packer Forbes has announced a new formal collaboration with digital healthcare innovation experts Emotive.

The partnership builds on the project work they have done together in the past and will enhance both agencies' ability to create and develop fully integrated and creatively delivered communications solutions to clients.

It is increasingly widely recognised that integrated comms strategies that utilise traditional, digital and social media channels are becoming more critical in today's environment to ensure delivery of compelling, creative, targeted and far-reaching communication.

Both firms expressed confidence that the partnership will make it easier to gather expert opinion and provide clients with programmes that drive change and generate positive outcomes.

Joella Webber, managing director at Packer Forbes, said the collaboration will allow the agency "to quickly tap into Emotive's wide knowledge and experience of delivering digital and social media strategy and programmes within the healthcare arena".

Packer Forbes is the UK's longest-standing independent healthcare communications agency, celebrating its 20th anniversary last year. Ms Webber took over as managing director of the firm in March 2014.