Brands2Life wins new brief with Hailo

Brands2Life has won a new brief with Hailo, a taxi booking application that will soon be introduced in Manchester.

The agency won a pitch for the three-month project and will now help the technology firm to continue the rollout of its service into a second UK city, following its successful introduction in London, reports PRWeek.

Hailo previously worked with Surname and Surname on its comms strategy, but split from the agency last year as part of a PR rethink. It continues to work alongside Blythweigh for corporate activity.

Brands2Life will help Hailo to establish its brand in Manchester at a time when taxi apps such as this and Uber are coming under the public spotlight, with taxi drivers' associations having recently called for greater regulation of such services.

The app is already well-established in a number of major global cities, including New York, Toronto, Chicago, Boston, Madrid, Barcelona, Washington DC, Montreal and Osaka.

Brands2Life has enjoyed a successful 2014 thus far, having been chosen as technology consultancy of the year at the most recent Sabre Awards for Europe, the Middle East and Africa.