Align Technology wins award for digital communications campaign

Align Technology has won a Communique Award for a successful consumer comms campaign it ran last year.

The company earned the Excellence in Integrated Digital Communication award at the event, which took place on July 3rd 2014, for its Smile and the Whole World Smiles With You campaign, developed by Doner, Doner Media and The 7 Stars.

Running across key markets in Europe, it involved sponsorship of a number of TV programmes, with activity including integrated digital direct response, social media paid advertising and social media community activation programmes.

Raphael Pascaud, international vice-president at Align Technology, said: "The Invisalign Smile campaign had a significant impact, including driving prompted brand awareness for Invisalign and achieving 30 percent growth for Invisalign lnfo Kit downloads and Find an Invisalign Provider searches."

He added that the company's social media community grew by 140 percent as a result, while Invisalign case submissions saw a measurable rise.

During the first quarter of 2014, Align Technology achieved a record-breaking financial performance. It will report its second-quarter results later this month.