Zone wins digital brief with the Priory Group

Zone has won a new digital brief with mental health service provider the Priory Group following a three-way pitch.

The agency will lead digital strategy for the company – encompassing digital communications and product development – across its network of 275 facilities nationwide. The client is seeking to improve business efficiency and service user outcomes through this work.

Offering tailored services from schools and children's homes to hospitals, care homes and secure facilities, the Priory Group is the UK's largest independent provider of mental health services.

Zone was selected for this brief thanks to its healthcare experience and proven digital strategy expertise.

Jonathan Simmons, managing partner of Zone, said: "We're thrilled to be working with helping such a market-leading and forward-thinking brand realise its ambitions in this space."

The agency has extensive experience of working with healthcare clients such as Prostate Cancer UK, helping to relaunch its website as well as a number of campaigns.