Razorfish Healthware forms mHealth alliance with Stamplay

Razorfish Healthware has formed a new partnership with London's Stamplay that will see the latter company create a customised healthcare version of its app software.

The collaboration will allow the Publicis-owned agency to ally with the app developer to create a mobile health solution that meets the needs of pharmaceutical companies and healthcare providers.

It will minimise time and costs involved in developing server-side components, allow Razorfish to focus the client's resources on the design of the user experience, while also offering a viable framework for health tech startups to rapidly deploy their own solutions.

This comes at a time when mHealth is becoming an increasingly important tool in effective prevention, improving disease management and promoting adherence to treatment.

Roberto Ascione, president of Razorfish Healthware, said: "The attention of the healthcare industry towards mHealth is palpable and there is no doubt this will be an area that will see a massive growth in the coming years."

Earlier this month, the company earned two prizes at the WebAward2014 event, including the best portal website prize for its own corporate site.