Dynamo PR launches dedicated wearable tech and smart home team

Dynamo PR has announced the launch of a new team serving the fast-growing wearable technology and smart home sector.

The agency has appointed Ellen Powell-Chandler – who formerly worked at Burson-Marsteller on the Sony Mobile contract – to lead the new team, which will focus on the latest connected consumer technology products and launches from around the world.

It comes after Dynamo recently won a new brief with New York-based Bluesmart, the company responsible for an innovative connected suitcase controlled via a dedicated app.

Other existing clients include Digitsole, the first interactive insole that combines the functions of a smart watch with heating capabilities, and LightFreq, the multi-functioning light bulb with a built-in audio speaker.

Ms Powell-Chandler said: "As the industry heats up, companies need to have a trusted team that know the space inside out and understand how these products and services are transforming lives."

The wearable technology industry is growing quickly, with figures indicating that one in ten consumers want a wearable tech device. The smart homes sector is also expected to achieve strong growth in the coming years.