Threepipe hired by Pro Bono Bio to promote Flexiseq

Threepipe has won a new brief with Pro Bono Bio to help promote Flexiseq, an osteoarthritis pain relief gel that was launched in the UK earlier this year.

Following a competitive pitch, the agency has been hired to highlight the lifestyle benefits that Flexiseq can offer, with press office activity to focus on reaching osteoarthritis sufferers through national and lifestyle media.

Creative campaigns will aim to drive usage occasions at key times of the year, while Threepipe will also develop digitally-led integrated campaigns across various channels and oversee the management of the brand's social media channels.

A key focus area is to build upon the drug-free product's growing usage by professional athletes, including players for clubs such as Leicester Tigers and Saracens.

Jim Hawker, co-founder of Threepipe, said: "It's not very often that a genuinely scientific breakthrough non-prescription medical product comes to the market and it's exciting to be on board to help the brand reach its full potential in the UK."

Last month, the company was hired to promote next year's Jantastic, an annual fitness challenge that encourages people to get active during the winter months.