Ketchum wins European PR account with Line

Ketchum has announced that it has been handed a new contract by Line Corporation, the developer of the free call and messaging app Line.

The company is seeking to raise awareness of its range of mobile apps as it pursues growth in the UK and Spain. Ketchum was selected for the contract following a five-way pitch, becoming the brand's first agency partner since its launch in 2011.

It has been briefed to promote the new range of Line gaming apps, its movie maker app Snapmovie and its free calling service, as well as helping to secure UK media coverage of the company's annual conference.

The total number of global downloads of Line Messenger and Line family apps topped one billion in June this year.

David Vindel, European managing director for technology at Ketchum, said: "Line Corporation has a brilliant range of mobile apps that is already loved by a global audience. We look forward to helping Line grow its market share in Europe and continuing its remarkable success."

Ketchum was named international consultancy of the year at the annual PRCA Awards, which was held in London last month.