McCann Worldgroup to promote Reckitt Benckiser’s vitamins business

McCann Worldgroup has been hired to promote the global vitamins, minerals and supplements (VMS) business of the consumer products giant Reckitt Benckiser.

The brand portfolio, which includes products such as MegaRed and Airborne, was previously handled by KWG in the US and Havas in the rest of the world. However, McCann has now been handed the contract based on its successful past work with Reckitt Benckiser.

Earlier this year, the company appointed McCann Worldgroup alongside two other comms groups – Droga5 and W+K – to form a new roster of creative agencies, in addition to longstanding creative partner Havas Worldwide. It followed an extensive review managed by Agency Assessments International.

McCann currently supports the Mucinex and Delsym brands globally.

The client explained: "The decision to extend their support to the VMS brands recognises the excellent work they have already done on the Mucinex brand, with the development of a new campaign that has been on air in the US since October."