Blue Rubicon wins Cystic Fibrosis Trust brief

Blue Rubicon has been handed a new contract by the Cystic Fibrosis Trust, ahead of the launch of an important new project by the charity.

The client has called in the agency to support SmartcareCF, an initiative that aims to use smart technology and big data to improve the lives of people with cystic fibrosis. A feasibility study to test data collection across the UK is planned for the first quarter of next year, reports PRWeek.

Blue Rubicon has been tasked with developing associated creative content, as well as supporting with messaging and stakeholder and media engagement.

It is hoped that this project will help to improve standards of cystic fibrosis care for people across the UK, regardless of which region they live in.

Ben Lewis, associate director at Blue Rubicon, said: "It's a privilege for Blue Rubicon to be adding to the increasing amount of healthcare work we do by working with such a vital charity, helping them to communicate the potential of this innovative work to key influencers and partners."

The agency celebrated its 15th birthday earlier this month. In the years since its foundation, it has grown into a consultancy of 225 people, spanning offices in London, Doha, Dubai and Singapore.