Road wins new brief with Musgrove Park Hospital NHS Trust

Road has been handed a new brief by the Musgrove Park Hospital NHS Trust following a competitive pitch.

This stakeholder engagement brief will see Road plot the opinions of relevant regional NHS players across the south-west health economy in England and guide communications around key commercial issues.

The trust initially met with five agencies before inviting two of them to pitch. It comes at a time when the shape and structure of the NHS is changing, with growing pressure on trusts to deliver better services with less money.

As such, a solid comms approach will be essential in shifting the focus to prevention, quality of care and patient feedback, as well as making it easier for GPs, local hospitals, social care and community health services to work together.

Paul Jarman, managing director of Road, said: "Collaboration on local and regional services will be the key to success, and collaboration begins with finding the shared common ground and communication."

This comes after the agency recently won a new brief with Esaote, one of the world's leading manufacturers of dedicated MRI and ultrasound systems.