Former Grey and Magnetic staffers launch new agency 11 London

A pair of experienced comms professionals have established a new healthcare-focused agency in the capital called 11 London.

Founded by Matthew Hunt and Stephen Buckley, the agency is aiming to recruit a blend of creative and medical talent, with a mix of practising medical professionals and PhD writers. This will allow clients to work more collaboratively with its team, reports PMLiVE.

Mr Hunt is the former strategy chief at Grey Healthcare Group, while Mr Buckley is a director with Magnetic. Their aim is to create an agency that is more responsive and less process-driven than others in the sector.

Numerous pharmaceutical companies and healthcare charities have already signed up as clients, including Daiichi Sankyo, Allergan, Lilly and Shire.

Mr Buckley said: "As we're able to work quickly, we can help our clients capitalise on topical media opportunities as well as creating more traditional campaigns."

The agency formally opened for business earlier this week and is based at Turnham Green Terrace in Chiswick.