Harvard wins new account with Rosslyn Analytics

Harvard has been appointed to help raise the profile of the data technology company Rosslyn Analytics.

Following a competitive pitch, the agency has been tasked with helping the client to drive customer acquisition and accelerate company growth by creating integrated campaigns and positioning the brand among target audiences, reports PRWeek.

The appointment follows Rosslyn Analytics' flotation on the London Stock Exchange's AIM market last April and will see work commencing immediately, with Harvard director Ellie Bennett selected to lead the account.

It is expected that the work will focus on tailored stakeholder management across multiple engagement channels.

Harvard managing director Louie St Claire said: "The UK is fast becoming a global hub for big data innovation, and Rosslyn Analytics is becoming one of its biggest success stories."

The agency was recently nominated for three PRmoment Awards, including nods in the best technology agency, best business-to-business agency and top business-to-business campaign of the year categories. The winners of the awards will be announced on March 4th 2015.