Fever selected as Deezer’s new UK and global PR agency

Fever has been selected as the new retained UK and global PR agency for Deezer, the fast-growing digital music streaming service.

The agency will be tasked with developing campaigns to promote the brand in the UK, as well as managing the client's global press office, influencer programme and its network of PR teams across all markets.

This follows a three-stage tender process, with Fever being selected from a final shortlist of four agencies. It replaces incumbent Pretty Green, which was originally appointed in 2013 but chose not to repitch for the account.

Deezer offers its service in more than 180 countries, with 16 million monthly active users and six million paid subscribers worldwide.

Bruce McLachlan, joint managing director of Fever, said: "The music space is very crowded, so our job will be to develop campaigns rooted in audience insight that can change behaviours, as well as deliver brand fame."

The agency has experience of working with a number of high-profile tech brands, including PlayStation, Canon, Toshiba and HTC.