Ceva launches new Adaptil TV adverts to coincide with Crufts

Ceva Animal Health has announced the launch of a major new national TV advertising campaign for its leading veterinary behaviour product Adaptil, coinciding with the run-up to Crufts.

The new 30-second Adaptil advertisement made its debut on March 2nd and will continue running until March 15th. It will educate pet owners on the actions they should take to keep their dogs happy when they are left at home alone.

Crufts is an ideal opportunity for the company to promote Adaptil, since the high-profile dog show usually coincides with a spike in public interest in pet ownership and canine behavioural issues.

This comes after a recent TV advertising campaign for Adaptil's feline equivalent Feliway. Ten and 30-second versions of the Feliway advertisement will also be airing this month, from the 16th to the 29th.

Emma Jackson, product manager for Adaptil and Feliway at Ceva Animal Health, said: "We will be raising awareness of both Adaptil and Feliway via our new TV advertising campaigns over the coming weeks to further enhance our status as market leaders in behaviour."

Both products work by using synthesised pheromones to calm the nerves of the animal in question.