Holland and Barrett’s parent company seeks new agency partner

Nutritional supplements manufacturer NBTY Europe has commenced a search for a new UK agency to manage its consumer and corporate work, with the process currently in its early stages.

According to PRWeek, Creativebrief is overseeing the search process, with Emma Hobbs, group marketing manager at NBTY Europe, taking personal charge of the project.

Part of the NBTY group, NBTY Europe is the parent company of the health food shop Holland and Barrett and the sports nutrition retailer GNC, with both chains currently implementing ambitious plans for growth.

Holland and Barrett opened its 1,000th store at the end of last year and the company continues to expand its presence in the UK, as well as cultivating a presence in the Netherlands under the name De Tuinen.

Meanwhile, GNC has a network of 45 stores across Britain at present, but NBTY Europe is seeking to grow the brand over the coming year – a process that would be aided by the appointment of a new comms partner.