Ceva launches improved versions of Adaptil and Feliway

Ceva Animal Health has announced the launch of new and improved versions of its Adaptil and Feliway ranges, which are already established as the world's leading pet behaviour brands.

The revamped products offer all-white diffuser plugs to release the improved formula at a lower temperature, ensuring they are more efficient and long-lasting. They also feature a new LED light that indicates when the diffuser is connected to an energy source.

They will be available in more convenient plastic bottles from June 2015 to help avoid breakages, with new size options to be launched in order to offer greater choice and adaptability. Additionally, the packaging has been revamped to be more colourful and user-friendly.

A range of marketing materials has been produced to support the launch and educate pet owners on the benefits of pheromones in comforting and reassuring dogs and cats at times of stress.

Emma Jackson, Adaptil and Feliway product manager at Ceva Animal Health, said: "More than 15 million pets worldwide have used Adaptil or Feliway pheromone therapy and the new presentations will help ensure that even more pets can benefit."