Bupa to review reputation-building and financial comms activities

Bupa is conducting a review of its UK agency relationships as it potentially seeks new partners to handle its reputation-building and financial comms activities.

The private health company is looking for UK agencies with a global network to handle this work, reports PRWeek. The brief could be split in two and handed to two agencies or consolidated with a single partner.

It also involves raising the profile of Bupa's chief executive officer Stuart Fletcher and the company's spokespeople. The process is being managed by Bupa head of comms Jo Hudson.

Brunswick has been handling financial comms for Bupa for the past ten years and is confirmed to be repitching for the work.

A Bupa spokesperson said: "We regularly review our agency relationships across Bupa. This brief is for our global reputation-building and financial communications activities and does not affect any of the agencies working with our UK businesses."

Bupa is one of the UK's leading private healthcare providers, operating around 300 care homes and 56 health centres, as well as offering services such as insurance and home-based care.