CCgroup hired by mobile payment tech provider MyCheck

CCgroup has won a new UK PR brief with MyCheck, aimed at building the client's brand, increasing awareness and supporting lead generation.

The mobile payment tech provider has hired MyCheck for this contract based on its strong background in the financial technology sector and its integrated approach, which goes beyond traditional PR.

CCgroup previously worked with MyCheck to announce the results of its activities with restaurant Busaba Eathai. The client has praised the agency for its ability to build awareness and support sales.

The PR firm's fintech head Daniel Lowther, who is working on the brief, said: "CCgroup has a rich heritage and passion for mobile payments. We are excited about working with MyCheck to ensure that the company receives the recognition and rewards it deserves."

This comes after CCgroup appointed the experienced financial services PR practitioner Imran Majid as its deputy fintech practice lead last month, with responsibility for client services and account direction.