90TEN Healthcare to help NHS trust launch STI service

90TEN Healthcare has been hired by Chelsea and Westminster NHS Foundation Trust to coordinate the launch of a national sexually-transmitted infection (STI) service.

The agency will handle brand creation and marketing communications for the new sexual health online postal service, having been selected following a competitive four-way pitch. This build's on 90TEN's decade-long partnership with the trust.

Rated as one of the highest performing hospitals nationally, the client selected 90TEN for the brief in recognition of its social marketing heritage and experience in delivering programmes of this type.

James Osborn, account leader and associate director at 90TEN Healthcare, said: "Our appointment represents a truly exciting opportunity to further deliver our behavioural change expertise on behalf of a valued and longstanding client."

The agency has been recognised with 21 award wins over the last nine years, including the 2011 Communique Judges' Special Award for Innovation for a programme that helped reduce teenage pregnancy rates by 11 percent.

It hired Dr Victoria Boswell-Smith as its new director of medical education earlier this month.