AD Communications names head of digital and creative services

AD Communications has announced the appointment of Paul Spiers as its head of digital and creative services and a member of the agency's board.

Mr Spiers will assume responsibility for driving its growing digital and creative product portfolio, as well as providing strategic direction across a range of the agency's tech clients.

He joins from Racepoint Global, where he served as vice-president for its European business, overseeing the technology and sports performance divisions. Most recently, he was responsible for providing PR support for the successful UK launch of the New Balance Football brand.

Mr Spiers can boast nearly 20 years of experience in integrated PR and comms, digital and creative services and user experience.

Shireen Shurmer, joint managing director at AD Communications, said: "We know him to be an enterprising, insightful and highly creative comms professional with a commitment to delivering outstanding results for clients."

The Surrey-based agency serves clients such as Canon, Fujifilm, Drupa and Antalis.