CubanEight hired by global software vendor Rally

CubanEight has won a new rolling PR contract with the global software firm Rally following a competitive four-way pitch.

The agency has been tasked with increasing brand awareness across all levels of the business, positioning the company as a leader in its field and handling media relations, while also building a thought-leadership position via customer advocacy, articles, media relations and news announcements.

Sian Gaskell, managing director at CubanEight, will head up the Rally project, alongside account director Annabel Parkinson.

The UK has been highlighted as a key territory for the multimillion-dollar Rally organisation, which is listed on the New York Stock Exchange.

Leslie Marcotte, Rally's PR manager for corporate comms, said: "We are delighted to have CubanEight on board as they really excited us with their ideas, and impressed us with their level of understanding and track record in the enterprise technology sector."

CubanEight was recently included in PRWeek's list of the top 150 UK agencies, coming in at number 144.