Wildfire wins brief with ClicData

Wildfire has been handed a new contract by business technology firm ClicData following a competitive pitch.

The agency has been tasked with leading a creative and high-impact PR campaign to demonstrate the value of ClicData's product offering and its insights into UK small to medium-sized businesses.

Providing cloud-based dashboards to help businesses convert their data into a competitive advantage, ClicData wishes to position itself as the go-to tool for intelligent businesses.

In addition to a content and research-led PR campaign, Wildfire is running a topical and targeted thought leadership campaign aimed at educating and informing business decision makers.

Telmo Silva, chief executive officer of ClicData, said: "A survey and report-led PR campaign targeting small businesses might sound quite straightforward, but it was the enthusiasm and creative ideas of the Wildfire team which we identified as more original and interesting."

Formerly known as EML Wildfire, the agency rebranded to adopt its current simplified name towards the end of last year.