Cello Health Insight makes three new appointments

Cello Health Insight has announced a number of appointments and promotions within its quantitative research team, IQ.

Experienced data analytics professional Massimo Bufi has joined the organisation as a senior methodologist at director level, in response to the growing demand for the IQ team's services from healthcare and pharmaceutical clients.

Mr Bufi was most recently employed by Ipsos Mori, where he headed a team of research analysts in the customer experience field. He can boast expertise in marketing mix modelling, path modelling, conjoint analysis and linear modelling.

Meanwhile, Richard Kunzmann has been promoted to director within the IQ team. He has been with Cello Health Insight since February 2012 and has been able to develop a growing reputation within the quantitative market research world.

Finally, Lisa Rollins – a senior research analyst at Kantar Health – has also joined the team as a research executive.

Gracie van Kemenade, group director and head of Cello Health Insight's IQ practice, said: "We continue to seek top-quality practitioners to join us, and we expect to make further announcements about expansion of the team in the coming weeks and months."