Align Technology announces changes to leadership structure

Align Technology has announced a simplification of its commercial reporting structure for its three key regions and global marketing.

The move will see the firm's North America, EMEA and Asia Pacific businesses come under the direct leadership of Joe Hogan, Align's president and chief executive officer, to increase visibility and direct input into each region.

It is hoped that this will lead to better support for regional growth and priorities, while extending best practices across the company.

Additionally, Raphael Pascaud has been promoted to the role of chief marketing portfolio and business development officer. He was previously employed as Align's international vice-president.

In this newly-created post, he will assume global marketing responsibility for the Invisalign portfolio, including product management and commercialisation.

Mr Hogan said: "His proven leadership and understanding of our business and customer dynamics in international markets will help us develop a unified marketing strategy and leverage best practices across the entire company."