Radiator PR hired by electronics brand Goodmans

Radiator PR has won a new brief with UK electronics brand Goodmans to coincide with its latest creative brand-building campaign.

The agency will take over the account from Octopus Group and will be tasked with handling PR and social media activity for the client, which is seeking to promote its new-look product range to clients in Britain and abroad, reports PRWeek.

Goodmans' latest six-month brand-building project was launched earlier this year with the aim of showcasing the electronics firm's British heritage, while reaching out to a younger target audience.

The account's social media, events and PR campaigns will be jointly led by Radiator's account director DK Cheung and its head of digital Scott Cable.

Christian Corney, commercial director at Goodmans, said: "Our aim is to export this new brand identity internationally, and with Radiator's strong history and experience in youth culture and marketing, it is ideally placed to deliver the brief."

The agency helped Goodmans launch its creative brand-building campaign with an event in London earlier this year, which was attended by around 100 members of the media and the music/creative scene.