Grayling wins new EMEA brief with Mitel

Grayling has been appointed by Mitel as its new retained agency for the Europe, Middle East and Africa (EMEA) region following a competitive pitch.

The high-tech provider of unified communication solutions has hired the agency as part of a global PR review, with the brief to include promotions across the UK, Germany, France, Sweden and Switzerland.

With this new contract, Grayling will be responsible for growing Mitel's reputation in the field of unified communications, as well as establishing the client as a major player in the mobile and telecoms markets.

Proactive influencer outreach work will cover the entire European region, with hub activity driven from the UK.

Chris Owen, director of Grayling's corporate practice, will head up the account, alongside UK and Ireland managing director Sarah Scholefield.

Ms Scholefield said: "As the real-time communications industry continues to become more competitive, it is essential that Mitel is able to maintain market leadership while growing into new markets through mobile and telecoms."