Hotwire launches new integrated marketing division

Hotwire has announced the launch of a dedicated integrated marketing division dubbed Hotwire Labs.

The insight and analytics-focused unit will be run by director John Brown and will work on campaigns that exist outside the sphere of traditional PR, but still require comms expertise and insights.

It will provide a range of design, messaging, digital build and above-the-line campaigns, in addition to insight and analytics. Mr Brown will lead the team from Hotwire's London office, with support from an international delivery unit.

The new division has already begun work with several clients, including Rated People and De La Rue.

Brendon Craigie, Hotwire's group chief executive officer, said: "We have created a first-class team in Hotwire Labs with the design, brand and digital skills to make a real difference to our clients' business."

The agency was recently named as the outstanding large PR consultancy of the year by the Chartered Institute of Public Relations and is currently seeking to expand its global reach, particularly in the US.