Ranieri wins contract with wearable fitness brand MOOV

Ranieri has won a new contract with MOOV, the creator of an innovative new wearable fitness product.

The crowdfunding-backed company made its debut last year and is now preparing to launch MOOV NOW, a device that not only tracks activity and form while exercising, but also provides real-time audio and visual guidance on fitness activities.

Ranieri has been tasked with handling the firm's UK launch activity and ongoing PR programme. The key objectives will be to raise awareness of the brand and help support the release of MOOV NOW.

The agency will manage all UK PR activity, including an extensive reviews programme targeting the lifestyle, technology and health and fitness sectors.

Pietro Ranieri, managing director at Ranieri, said: "We're excited to be working with MOOV, a company with a great story of innovation in the wearables market. The company has created a product that goes further than any other wearable fitness device on the market."

Founded in 2002, Ranieri specialises in the consumer technology field and works with companies across the UK and internationally.