DLKW Lowe creates hard-hitting campaign for British Heart Foundation

DLKW Lowe and the British Heart Foundation have launched a new advertising campaign highlighting the emotional impact heart disease can cause.

Entitled Heart Disease is Heartless, the campaign centres around a new advert that will appear on TV and in cinemas, dramatising the moment a boy discovers the loss of his father to heart disease.

This will be supported by an online video showing a young woman collapsing from a heart attack while filming her dog, while tailored adverts have also been developed for Skype and mobile users.

The aim of the campaign will be to engage viewers with the emotional cost of this prevalent health issue, which is the leading cause of death both in the UK and worldwide.

Carolan Davidge, director of marketing and engagement at the British Heart Foundation, said: "By making people contemplate the unexpected devastation that heart disease causes, we hope to inspire people to donate funds to continue the British Heart Foundation's lifesaving research."