Cultural Communications wins global brief with wound healing charity RAFT

Cultural Communications has won a major new global PR contract with the Restoration of Appearance and Function Trust (RAFT), a wound healing research charity.

The agency has been briefed to provide a consumer-facing PR campaign that will focus on key UK and US markets, in order to help the charity meet a ten million pound fundraising target by 2020, reports Gorkana.

To this end, the work will comprise business and lifestyle media relations activities, as well as high-net influencer relations and strategic brand partnerships. This will include the launch of The Life after Breast Cancer Fund campaign in October.

Cultural Communications was selected for the brief after showing a strong understanding of the client's high-level donor networks and demonstrating a creative yet simple response to the challenges presented.

Charlotte Heath-Bullock, founder of Cultural Communications, said: "We look forward to helping RAFT develop a narrative that speaks to a consumer audience and shows the life-changing work they have undertaken over the course of a quarter of a century."