Pegasus wins brief with natural cosmetics manufacturer Weleda

Pegasus has been handed a new brief by Weleda , a natural cosmetics manufacturer, which is looking to build its brand.

The global manufacturer of natural cosmetics and anthroposophic medicines has hired the specialist health and beauty agency to lead its UK consumer communications following a three-way pitch, reports Gorkana.

Pegasus will be tasked with helping the brand develop a deeper relationship with its customers and tell its story in a more compelling way across key media channels, providing integrated comms support through its digital, creative and social media teams.

It will also provide ongoing PR support for Weleda's beauty and health products and run a campaign to celebrate the 90th anniversary of Weleda’s Skin Food product.

Healthy beauty director Helen Yeardsley, who will lead the account, said: "We understand that while consumers are ultimately looking for health and beauty products that deliver results, they also want to feel confident they are making the right brand choices."

Weleda was established in 1921 and provides 100 percent natural products that are sold throughout the UK by health food stores and independent health practitioners.