Hotwire to support UK launch of Coffee Meets Bagel dating app

Hotwire has been appointed to support the launch of Coffee Meets Bagel, a new dating app that has already found success overseas.

Promising to provide young professionals with at least one high-quality match each day, the free app has launched in New York, Sydney and Hong Kong and is now being rolled out in the UK, with Hotwire to support the launch.

The agency has been tasked with organising a targeted campaign that aims to build market awareness, drive consumer adoption and engage key communities, reports Gorkana.

It will employ its full range of digital and social skills to traditional influencer relations, with the aim of driving downloads and positioning Coffee Meets Bagel as the go-to dating app for young professionals.

Emma Hazan, deputy managing director and head of consumer at Hotwire UK, said: "Dating apps have been around for a while, but Coffee Meets Bagel offers a refreshing and different approach to what is already available."

This comes after instant messaging app Tengi also recently selected Hotwire as its preferred agency to help launch into the UK market and elevate brand awareness.