Eulogy to support launch of Drayson Technologies’ CleanSpace initiative

Eulogy has been handed a new brief by Drayson Technologies to support CleanSpace, a UK-wide tech-enabled movement for better air quality.

The London-based tech company has tasked Eulogy with driving strategic comms for the project, which aims to give people personalised information on the levels of air pollution around them and offer incentives to join a movement for cleaner air, reports Gorkana.

Activity will initially focus around the launch of a free CleanSpace smartphone app, which provides information on current air pollution levels and rewards users who choose cleaner modes of travel, such as cycling, walking or running.

Eulogy is one of five agencies hired by Drayson Technologies to support the launch. Digital agency MRM Meteorite will provide creative direction and media agency MC&C will handle targeted media, while innovation consultancy Fearlessly Frank and marketing agency Cherry London will set up commercial partnerships.

Lord Paul Drayson, the leader of the company, said: "This is a great opportunity to work with partner brands and organisations that share our ethos and purpose to improve the quality of the air we all breathe."