Brand Union wins brief with health and dental insurer Simplyhealth

Brand Union has been handed a new brand development contract by health insurance provider Simplyhealth.

The WPP-owned global brand agency Brand was appointed following a competitive pitch process run by marketing industry experts and business advisory firm Oystercatchers.

Simplyhealth has chosen Brand Union to support its future brand development following an 18-month strategic review, with the agency to be tasked with bringing the client's new strategy of everyday health to life.

Work will include strategic brand positioning for the Simplyhealth group, including its dental payment plan specialist brand Denplan and its growing retail business.

Terry Tyrrell, worldwide chairman for Brand Union, said: "We're excited to be given the chance to put our creative and strategic expertise to use, bringing the brand to life in this key period in its development."

Simplyhealth is the UK's leading health cash plan, dental plan and pet health plan provider. It was named health insurance provider of the year at the 2015 Consumer Moneyfacts Awards.