Align Technology launches social media campaign to raise money for charity

Align Technology has launched a new campaign that will encourage social media users to help raise money for children born with cleft lips and cleft palates to receive proper surgical care.

The launch of the #RealSmile campaign was timed to coincide with World Smile Day on October 2nd 2015 and centres on the concept of celebrating the beauty of real people's smiles.

Invisalign fans and followers on social media channels around the world are being asked to share photos of themselves smiling on their Facebook, Twitter or Instagram profiles, while nominating friends to do the same.

Every public share will trigger a $1 donation by Align Technology, with the Company set to work with Operation Smile and Invisalign ambassadors and regional stakeholders to encourage their followers to join the campaign.

Operation Smile provides free surgeries to repair cleft lips, cleft palates and other facial deformities for children worldwide. It has provided more than 220,000 free procedures since 1982.