Diffusion to handle UK launch of fitness tech brand Skulpt

Diffusion has been handed a new contract health and fitness tech developer Skulpt, which is making its debut in the UK market.

The client is looking for ways to introduce its brand to UK consumers and promote the Skulpt Aim device, which enables people to measure their body fat and muscle quality across specific areas of the body, reports Gorkana.

A campaign will be launched that focuses on educating consumers on how best to measure personal fitness, and the advantages of tracking muscle quality and body fat percentage in individual muscle groups.

Creative consumer activations and brand partnerships will be used to increase awareness of Skulpt via lifestyle, health and national news media, while a product-reviews programme targeting consumer technology and online influencers will also be launched.

Ivana Farthing, head of consumer tech at Diffusion, said: "We see a massive creative and brand opportunity to promote technology usually reserved for professional athletes, which has now been developed into an intuitive and affordable consumer device."