Langland wins three Clio Healthcare Awards

Langland has been presented with three Clio Healthcare Awards for the successful Sniffers campaign it devised for its client Randox.

The agency won gold and silver awards in the disease awareness category for film and social media respectively, with a second silver claimed for social media work in the over-the-counter category.

Based around an online mockumentary film, the Sniffers campaign depicts the fictional STI Detection Unit searching the streets of England for people with sexually-transmitted infections (STIs).

This initiative is designed to raise awareness of STIs among Randox's targeted consumer audience, while also promoting the company's home testing kit as a discreet way of checking for the presence of infections.

Andrew Spurgeon, executive creative director for Langland, said: "I'm hugely proud of Sniffers, a social media-powered campaign that took a serious topic to an audience in ways that made sense to them."

This comes after the firm won two Cannes Lions Health awards for the Sniffers campaign earlier this year.