DNA adds PR services with launch of new London business

DNA has augmented its existing medical communications offering with the addition of a new PR service.

The new division will be based in London and broaden the agency's capabilities to include scientific product, disease area, internal and corporate communications; reputation and issues management; stakeholder and advocacy group relations, and market access.

It is expected that this expansion will allow DNA to provide a fully integrated healthcare communication service to its clients for the first time.

Heather Grant is joining the team to lead the new PR offering, bringing with her more than 18 years of relevant experience in this field, reports Pharmafile.

She has previously worked with leading pharmaceutical companies across the UK, Europe, Canada and Australia, having recently spent more than six years with Chandler Chicco Companies and helping to drive the growth and success of Biosector 2 in London.

Neil Flash, DNA's managing director, said: "The addition of public relations allows us to offer strategic healthcare communications services that perfectly solve our client partners' communications challenges – whatever they may be."