Burson-Marsteller wins international brief with Zebra Technologies

Burson-Marsteller has been selected as the agency of record for mobile technology manufacturer Zebra Technologies.

The agency will work with Zebra in 11 countries across North America, Latin America and Europe, the Middle East and Africa, following a request for proposal process that began in July, reports PRWeek.

Zebra is seeking to promote its brand among chief financial officers, general managers and IT leaders among Fortune 1,000 companies, while also reinforcing its position in the growing Internet of Things market.

Burson-Marsteller will provide corporate and product communications services and raise awareness of the company's broad portfolio of services, bringing greater visibility into its operations. To further this, the agency will leverage its partnership with the NFL.

The two companies previously worked together for several years in Latin America.

Rowan Benecke, Burson-Marsteller's global technology practice chair, said: "It is a pleasure to work with a brand such as Zebra, which is focused on the tech space and has global ambitions."