FleishmanHillard wins global brief with WhatClinic.com

FleishmanHillard has been handed a new brief by healthcare comparison site WhatClinic.com as the client seeks to expand into new markets.

The agency has been selected as WhatClinic.com's retained global comms partner and will be tasked with raising consumer awareness of the brand in international markets, while developing hard-hitting healthcare stories for the health, consumer, personal finance and trade press.

Launched in 2007 and headquartered in Dublin, the company provides a marketplace for patients to find, compare and book private clinics in more than 135 countries. It has hired FleishmanHillard at a time when it is managing increasing numbers of media queries, reports Gorkana.

The account will be led by Ruth Burnside, director at FleishmanHillard's Dublin office, who will report to WhatClinic.com director Emily Ross.

FleishmanHillard director and partner Sophie Scott said: "WhatClinic.com is an exciting and innovative start-up that has seen rapid growth and global expansion. This is a great time to work with such an ambitious brand."

This comes after FleishmanHillard and Fishburn agreed to merge their UK operations earlier this month, with a new London-based business called FleishmanHillard Fishburn to be formed.