Pegasus wins UK comms brief with Nouveau Lashes

Pegasus has been handed a new UK consumer comms brief by eyelash training specialist Nouveau Lashes.

The health and beauty PR agency has been hired following a six-way pitch and will be tasked with enhancing the client's profile as a leader in the professional lash market, while raising consumer awareness of the brand, reports Gorkana.

Campaign work will focus on new product developments for in-salon and at-home products and treatments, as well as the promotion of the company's heritage and credentials.

Pegasus was appointed on the basis of its proven health and beauty expertise, as well as its experience in helping niche brands become mainstream propositions.

Helen Yeardsley, Pegasus' healthy beauty director, said: "Our healthy beauty team are experts at communicating the benefits of near-medical, high-performing products and treatments, and Nouveau Lashes fits really well because of its reputation for expertise and training, and heritage in medical aesthetics."

This comes after the agency recently won a brief with Weleda, a global manufacturer of natural cosmetics and anthroposophic medicines.