Radiator Communications wins brief with audio equipment brand Pioneer

Radiator Communications has been handed a new contract to support Pioneer's range of car entertainment products.

The audio electronics brand has handed Radiator a PR and social media brief following a competitive pitch, with the contract to be led by the agency's head of digital Scott Cable, reports Gorkana.

Pioneer specialises in premium electronics products, producing audio equipment for automobiles as well as home entertainment products. The proposed campaign will start with a focus on its pre-Christmas product ranges.

Work will target customers looking to enhance their car audio equipment, as well as promoting Pioneer's Connected Car Solutions offer, which features Apple CarPlay and Android Auto technology.

Meanwhile, the social media component of the brief will include a calendar of content such as sharing customer-generated car modifications, new product updates and paid-for promotions.

Radiator was founded in 2000 and has experience in working with brands such as Goodmans, Relentless, Eastpak, Rockport and Sport England.