Hill and Knowlton Strategies wins brief with eToro

Hill and Knowlton Strategies has won a new contract with the social investment network eToro covering the UK, Germany and Spain.

The firm has been appointed as eToro's retained agency and will be tasked with developing an international, integrated communications plan to help broaden the client's reach as it looks to expand into new territories, reports Gorkana.

This brief includes media relations, creative campaigns and digital work, with Matt Bright, managing director of Hill and Knowlton's financial and professional services division, heading the account from the agency's London office.

With the eToro social network, users can follow amateur currency and shares traders to see what investments they are making.

Mr Bright said: "It's a privilege to work on such an account, reinforcing eToro's strong reputation with a strategic and creative communications approach while working to further develop global awareness of the company."

Nadav Avidan, head of communications at eToro, said the collaboration could expand to additional markets in future.